Save These Historic Buildings - Heart Bombing Event @ , Fresno [19 May]

Save These Historic Buildings - Heart Bombing Event


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481 N Roosevelt Ave
The Central Valley Cheese Buildings, located on Belmont & Roosevelt in the Tower District, are in danger of being demolished and turned into a parking lot.

The City of Fresno’s Historic Preservation Committee clearly found these buildings worth designating as historically significant to Fresno. This event is to show Producers Dairy and the City of Fresno that we want Fresno’s history saved! If you believe we have lost enough historic buildings in Fresno, come show your support to not add another to that list.

HISTORY: The building wrapping the Belmont/Roosevelt corner was initially constructed in 1929 as a one story Milk Bottling Plant for the Parkside Dairy. The one-story complex to the south facing onto Ro...osevelt was initially constructed in 1932 as an ice cream plant. By 1932 both buildings were owned by Golden State Company Limited and by 1963 the complex was identified as Golden State Division of Foremost Dairies, Inc.

ARCHITECTURE: The buildings are a late expression of the Mission Revival style architecture. Mission Revival developed first in California in the late 1890’s as an attempt by architects and contractors to create an American style, based on an indigenous building tradition. Character defining features include the curvilinear gables (roof parapet or dormer) red tile roof, visor roofs, coping at the cornice line, wide overhanging waves and bell towers on larger commercial buildings or homes. Both the Santa Fe and Southern Pacific adopted the style for stations and resorts throughout the West. Mission Revival architecture faded from view following World War I as the Spanish eclectic style developed and spread. *There are relatively few commercial examples of Mission style in Fresno.

IN DANGER: The City of Fresno’s Historic Preservation Committee found the buildings eligible for designation on the Local Historic Register, but the Fresno City Council voted not to designate them (a 4-3 vote).

Producers Dairy (who owns the property) is asking the City of Fresno for permission to demolish the buildings, to create a parking area for their trucks, since a portion of their parking will be taken away due to the High Speed Rail.

*At home, create “heart bombs” and bring them the day of the event to show your love of this beautiful vintage building, and the importance of keeping it.

What are heart bombs? ❤️💣
*Heart bombs are heart-shaped love letters/words of support to historic places that appear at historic sites nationwide, on local landmarks, and around places both safe and threatened.
-This is our way of showing that the Central Valley Cheese building is loved, historically significant, and that #thisplacematters to the community!

*If you would like to purchase a “This Place Matters” poster to bring to the event for our group photo, purchase info is coming soon!

*We will meet at the location with our posters, “heart bombs”, etc and take a group photo to share via social media!

*This event may be shared by the National Trust of Historic Preservation on various social platforms!
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