FreakingBrilliant: What's a PR Anyways? @ Root Access Hackerspace, Fresno [24 January]

FreakingBrilliant: What's a PR Anyways?

17:30 - 19:00

 Facebook event page
Root Access Hackerspace
1476 N Van Ness Ave, Fresno, California 93728
We'll be joined by PR wizard, Katie.

Katherine Verducci cut her teeth in the fast-paced world of high tech PR in the heart of the Silicon Valley, where she learned the value compelling writing and creativity. She has experienced a wide variety of industries in her early agency days, executing successful campaigns for clients ranging from green-tech to restaurants.

Katherine later moved to Abbott, one of the largest healthcare companies in the world, and served as part of the company’s in-house counsel for internal and external global communications for the vascular devices team. While there she became skilled at navigating one of the most litigious industries in existence. Now, working with Upskill, Cisco and Mitek, Katherine preaches the values of connected everything – from retail to manufacturing.

Katherine has been on both side of the PR equation as client and agency and understands the need to demonstrate the value of PR in the boardroom. She has proven results working with global teams and managing partner relationships to execute communications strategies that yield results. Katherine’s clients have been featured in top business publications such as Time, The Wall Street Journal, Forbes and U.S. News & World Report as well as top tech and IT trade outlets including CIO, eWeek, TechCrunch, and Mashable.
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